New York’s Silver Lining Opticians has teamed up with Opening Ceremony to remake a series of Rodenstock Aviators shades, which were first brought to the world in 1986.
Rodenstock released this frame in ophthalmic style without lenses in 1986 (ophthalmic glasses are for people with eye problems who need surgical or medical treatment).
For 2010 the frames of the Rodenstock Aviators remain unchanged, but Silver Lining Opticians and Opening Ceremony have added colorful new mirrored lenses which, as you can clearly see, make these glasses kick ass.
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Shady 80s Frames
Silver Lining Opticians Resurrect, Tweak Rodenstock Aviators
Trend Themes
1. Colorful Mirrored Lenses - The trend of adding colorful mirrored lenses to vintage frames creates disruptive innovation in the eyewear industry
2. Frame Remakes - The trend of collaborating with designers to update vintage frames creates disruptive innovation in the eyewear industry
3. Sustainable Eyewear - The trend of reusing and modernizing vintage frames creates disruptive innovation in the sustainable eyewear industry
Industry Implications
1. Eyewear - Eyewear companies can innovate by collaborating with designers to update vintage frames and add colorful mirrored lenses
2. Fashion - Fashion companies can focus on sustainable eyewear by reusing and modernizing vintage frames
3. Vintage Goods - Companies that specialize in vintage goods can expand their offerings by collaborating with eyewear companies to remake vintage frames