The Rockstar Energy Drink PMPs (price-marked packs) are showing off a new multi-buy opportunity as part of BRITVIC's initiative to help boost interest in the energy drinks with a competitive price offering. The promotion targets consumers seeking enhanced value and features PMPs with the £1.29 price point, which is paired with a two for £2 deal option. This will encourage shoppers to stock up as a way to save a bit of money, while also helping to bolster product sold for retailers.
Commercial Director Ben Parker commented on the Rockstar Energy Drink PMPs promotion saying, "Our new multi-buy ‘2 for £2’ PMP comes at an ideal time to help retailers capitalise on the strong sales performance of energy drinks. With stimulant energy now the numbers on soft drink segment in convenience, it is more important than ever for us to support the channel by offering products that meet the hgh demand for energy drinks and provide value."
Multi-Buy Energy Drink Promotions
Rockstar Energy Drink PMPs are Showing Off a New Deal
Trend Themes
1. Value-driven Promotions - Promotions focused on value, like two-for-one deals, appeal to cost-conscious consumers and drive bulk purchases.
2. Price-marked Packs - Price-marked packs increase transparency and trust, encouraging more frequent purchases by reassuring consumers of the value offered.
3. Convenience Retail Expansion - Expansion of convenience retail offerings can capitalize on the rising demand for on-the-go energy drinks, enhancing availability and sales.
Industry Implications
1. Energy Beverages - The energy beverages sector is seeing innovative pricing models to attract value-seeking consumers, thereby boosting sales.
2. Retail and Convenience Stores - Retail and convenience stores are increasingly adopting multi-buy promotions to enhance consumer attraction and market competitiveness.
3. Consumer Packaged Goods - Consumer packaged goods industries are leveraging strategic price-point marketing to fulfill the growing demand for affordable energy drinks.