The RoC #LookForwardProject is a new campaign focused on helping consumers overcome age-related anxiety and embrace the power of optimism in their life. The campaign is being launched by the brand with the help of actress Sarah Jessica Parker along with Deepika Chopra, Daisy Robinton and Michelle Henry. The initiative will also include an online resource hub packed with research from the brand along with advice sourced from experts on the subject aging.
Parker commented on the RoC #LookForwardProject saying, "When I heard about RoC’s Look Forward Project and its commitment to supporting women [to] take on an optimistic outlook about the future, I felt compelled to help amplify this important conversation. So much of our younger lives are spent trying to figure out who we are. As I’ve gotten older, I’ve become much better equipped to problem solve, to appreciate, to hear things that aren’t necessarily pleasant. The time spent living and the experience that comes with it adds up — and thatI’s something to look forward to."
Optimistic Aging Cosmetic Campaigns
The RoC #LookForwardProject Includes Sarah Jessica Parker
Trend Themes
1. Optimistic Aging - Brands should focus on creating campaigns that promote positive aging outlooks and provide resources for age-related anxiety.
2. Brand Partnerships - Collaborating with celebrities and influencers to promote campaigns can facilitate brand awareness and trust.
3. Online Resource Hubs - Providing online resources and information can give brands an opportunity to establish themselves as knowledge leaders in their industry.
Industry Implications
1. Cosmetics - Cosmetics brands should consider promoting age-positive campaigns and creating online resources for their customers.
2. Fashion - Fashion brands can partner with celebrities and influencers to create campaigns that promote positive aging outlooks and provide resources for age-related anxiety.
3. Wellness - Wellness brands can establish themselves as knowledge leaders by providing online resources and information for age-related anxiety, while also focusing on promoting a positive aging outlook.