In the midst of the COVID-19 pandemic, Porsche Cars Canada is offering free Roadside Assistance to all the frontline workers—including doctors, nurses, and respiratory therapists at over 200,000 hospitals across Ontario—who are tirelessly working to combating the virus. The service is available to any healthcare worker, regardless of the brand of the vehicle and includes towing, battery jump-start, flat tire assistance, and emergency fuel delivery.
"The world is experiencing one of the worst public health crises in its history and we are happy to offer a gesture to keep the valuable frontline workers moving as safely as possible," said Marc Ouayoun, President & CEO, Porsche Cars Canada, Ltd. "We recognize their tremendous contributions and feel that assisting in transportation issues during this time while they work towards the safety and wellbeing of Ontarians is our way to contribute to the greater good."
In order to qualify, frontline workers can call 1-800-PORSCHE and present their Ontario hospital-issued identification unitil May 31, 2020.
Pandemic-Inspired Roadside Support
Porsche is Offering Roadside Assistance to Frontline Workers
Trend Themes
1. Roadside Assistance for Frontline Workers - Opportunity for other automotive companies to offer similar services to support frontline workers during the pandemic.
2. Free Services for Healthcare Workers - Potential for other industries to offer free services or discounts to healthcare workers as a gesture of appreciation and support.
3. Transportation Assistance During Crisis - Opportunity for startups or established companies to provide alternative transportation solutions specifically tailored to the needs of frontline workers during times of crisis.
Industry Implications
1. Automotive - Automakers can explore offering free roadside assistance or other support services to frontline workers.
2. Healthcare - Hospitals and healthcare organizations can partner with local transportation companies to provide transportation solutions for their frontline workers.
3. Technology - Technology companies can develop platforms or apps to connect frontline workers with available transportation options in their area during crises.