Gramicci and Randomevent work in collaboration on a new range designed specifically for the Spring/Summer 2022 season full of breathable designs, entitled the Road Rafting capsule. The color palette is true to the warmer times of the year as well, featuring bright natural tones throughout. The upcoming range is full of functional looks that are lightweight and moisture-wicking.
It features items such as tops, adventure caps, and bottoms, with a highlight of the belted trousers and the widebody short sleeve shirts. These shirts are designed in a palette of brown, orange, and mint green. The athletic tops are also cut with dropped shoulders and marked with co-branding varsity-style details. The shorts are designed in both options of monochrome or distressed details.
Co-Branded Lightweight Streetwear
Gramicci and Randomevent Join Forces on the Road Rafting Pack
Trend Themes
1. Co-branded Streetwear - Collaborations between brands to create unique and exclusive designs for the streetwear market.
2. Functional Lightweight Clothing - Designing apparel that is both functional and comfortable for consumers with an active lifestyle.
3. Moisture-wicking Technology - Innovative methods of keeping consumers dry and comfortable through moisture-wicking technology integrated into clothing.
Industry Implications
1. Apparel and Fashion - Developing collaborations between brands can spark a new market for exclusive designs.
2. Sportswear - Integrating moisture-wicking technology and functional designs into sportswear can provide an edge in the competitive market.
3. Outdoor Recreation - Creating clothing options that cater to outdoor activities, such as hiking and rafting, with a focus on lightweight and moisture-wicking fabrics.