adidas Originals celebrates China's annual holiday, Singles Day with a new iteration of the Rivalry Low sneaker. The silhouette boasts a low-top structure and is adorned in a 'Hi-Res Green' hue in a soft suede material all throughout the uppers.
The hue is representative of something that lies between teal and jade green to capture the elegant blend of the signature Chinese sculpture. The uppers are also adorned with subtle cloud graphics informed with embroidered detailing in a tonal hue found on the lateral heel area. As an additional nod to the inspirational culture, there are Chinese characters on the tongue complete in gold with the same golden detailing following at the eyelets and stamp on the heel.
Chinese Holiday-Themed Sneakers
adidas Originals' New Rivalry Low Celebrates Singles Day
Trend Themes
1. Holiday-themed Sneakers - There is an opportunity to create limited edition sneakers that celebrate different holidays, catering to the growing demand for unique and culturally significant designs.
2. Soft Suede Material - Incorporating soft suede material into sneaker designs can offer a premium and luxurious feel, attracting consumers looking for high-quality footwear options.
3. 'hi-res Green' Color Trend - Brands can leverage the popularity of the 'Hi-Res Green' color trend by incorporating it into their products, appealing to consumers looking for bold and vibrant designs.
Industry Implications
1. Footwear - Footwear companies can explore creating holiday-themed sneakers to tap into the market for collectible and culturally-relevant shoe designs.
2. Fashion - Fashion brands can experiment with using soft suede material in their product offerings to cater to consumers' desire for luxurious and comfortable clothing and accessories.
3. Sportswear - Sportswear brands can capitalize on the popularity of the 'Hi-Res Green' color trend by incorporating it into their athletic footwear and apparel, giving their products a vibrant and eye-catching appeal.