The RITZ Everything Toasted Chips have been launched to coincide with March Madness and provide fans with a way to enjoy a crunchy snack when watching the games.
The product features the signature crispy texture, which is infused with poppy seeds, garlic, onion and sea salt to give it a true everything bagel taste. The snack will be added to the brand's existing range of flavors, which includes Cheddar, Sour Cream & Onion and more. Priced at $3.95 each, the snack is great for being served with your choice of dip.
The RITZ Everything Toasted Chips are launching alongside a sweepstakes for March Madness, which will give fans the change to win tickets to the 2024 NCAA Final Four by simply entraining online.
Bagel-Flavored Snack Chips
The RITZ Everything Toasted Chips are Ideal for Dipping
Trend Themes
1. Toasted Chips Craze - The market for chips that aim to replicate the flavors of popular foods like bagels or pizza is growing and presents a great opportunity for snack companies to innovate on flavors.
2. Sports-season Exclusive Snacks - Snack products released specifically for certain sports seasons, like March Madness or the Super Bowl, can be a lucrative and unconventional marketing strategy.
3. Alternative Dipping Snacks - Dipping snacks that aren't your typical potato chips or crackers can differentiate snack brands and seize a unique spot in the market.
Industry Implications
1. Snack Foods - Snack companies can integrate popular food flavors into chip products, creating new sales opportunities.
2. Sports Merchandise - Companies that collaborate with sporting events or teams can market exclusive snacks to fans and capitalize on brand visibility during game season.
3. Dips and Spreads - Dips and spreads manufacturers can potentially collaborate with snack companies to offer cross-promotion opportunities and introduce new flavors to their line of products.