Rise Little Earthling exclusively launches at Toys 'R' Us, delivering thoughtfully designed clothing for children. The name of the brand honors its ethos to create positive messages and better practices. The products are all organically made and use thoughtfully sourced materials as a dedication to a better future.
Joe Mimran is the creative mind behind the designs, inspiring children through well-made products and thoughtful perspectives. The clothing runs from sizes 0-6, all of which are easy to care for and soft to the touch. 'Rise Monsters' bring a playful touch to the brand as well, as 'Cosmo, Chantelle, Moonie, Gogg, Sydney, Cat, and Sunny' each embody their own encouraging message. To name a few, Cosmo is he/him dreamer with the message "my dreams will shape the universe" and Sydney is they/them celebrator of differences with the message "be true to yourself."
Thoughtfully Made Children's Apparel
Rise Little Earthling is Exclusively Available at Toys "R" Us
Trend Themes
1. Sustainable Children's Apparel - The rise of sustainably made and eco-friendly children's apparel presenting opportunities to develop and market new products and services centered around better environmental practices.
2. Positive Messaging on Children's Apparel - The growing demand for children's apparel that promotes positivity presents an opportunity for designers and marketers to develop products with creative messaging that appeals to parents and children alike.
3. Gender-neutral Children's Apparel - The emergence of gender-neutral children's apparel offers an opportunity for companies to tap into a growing demand for inclusive fashion for kids.
Industry Implications
1. Fashion - Fashion companies have the opportunity to promote better sustainability in their supply chain and develop products that embody positive values and messaging to appeal to parents.
2. Retail - Retail companies can cater to the growing demand for sustainable, ethically sourced and gender-neutral children's apparel, offering customers varying options and preferences.
3. Education - Educational institutions may have the opportunity to incorporate sustainable and eco-friendly children's apparel into their curricula as a way to teach children about environmentalism and sustainability from an early age.