If there's a downside to cat ownership, it's that the adorable pets can do a number on furniture, but the Ripple Rug is a piece of home decor designed specifically to handle the wear that a kitty can dole out. The Ripple Rug is a lumpy rug with holes in it, and while that might not sound ideal for home decor, the rug is perfect for giving cats a free area to play.
The Ripple Rug folds up and stores easily; it's not meant to be left out all the time, so design conscious cat-owners can still make use of it. Once it's brought out, though, cats can hardly resist climbing inside the folds of the Ripple Rug and reaching through its holes to play with their owners.
Playful Cat Rugs
The 'Ripple Rug' Saves Furniture from Feline Ferocity
Trend Themes
1. Interactive Pet Products - Disruptive innovation opportunity: Develop more interactive products that cater to the needs and behaviors of pets, offering entertainment and engagement.
2. Protective Home Decor - Disruptive innovation opportunity: Create innovative home decor solutions that protect furniture and belongings from pets, while still maintaining a stylish aesthetic.
3. Convenient Storage Products - Disruptive innovation opportunity: Design storage solutions that are easily foldable and can be compactly stored when not in use, providing convenience to users.
Industry Implications
1. Pet Product Industry - Disruptive innovation opportunity: Explore the pet product industry to create and improve products that enhance the lives of pets and their owners.
2. Home Decor Industry - Disruptive innovation opportunity: Innovate within the home decor industry to develop products that combine functionality, style, and protection for furniture and belongings.
3. Storage and Organization Industry - Disruptive innovation opportunity: Tap into the storage and organization industry by creating versatile and space-saving storage solutions that cater to the needs of consumers.