Ukrainian lifestyle brand Riot Division is showcasing its newest Spring/Summer collection with its 'ADAPTATION' editorial. The latest seasonal pieces build on the specialist reputation that its built for itself over the years. Now delivering a brand-new range of functional outerwear, the lookbook showcases it with a multi-person campaign in order to translate the collection's utilitarian aesthetics.
The ADAPTATION lookbook takes on the underlying utilitarian theme and it gives the label a medium to express how it is able to consistently combat new climates, surroundings, technologies and style. The collection is comprised of statement outerwear pieces that provide stylish protection, as well as accessories. The new Riot Division Spring/Summer 2018 collection is now available for purchase online.
Utilitarian-Themed Functional Techwear
Riot Division Dropped a Collection of Tech Apparel for SS18
Trend Themes
1. Functional Techwear - Opportunity for tech brands and fashion designers to merge technology and fashion to create innovative and functional clothing designs
2. Utilitarian Aesthetics - Opportunity for brands to cater to the current market trend for practical and functional design while maintaining a stylish and contemporary look
3. Multi-person Campaign - Opportunity for fashion brands to create relatable and inclusive marketing campaigns that showcase their products in diverse settings and with a diverse group of people
Industry Implications
1. Fashion Design - Opportunity for fashion designers to incorporate functionality and utilitarian aesthetics into their designs to meet the market demand for practical yet stylish clothing
2. Tech Wearables - Opportunity for tech companies to collaborate with fashion designers to create wearable technology that is both practical and stylish
3. Marketing - Opportunity for creative marketing campaigns that showcase products in diverse settings and with a diverse group of people to appeal to a wider audience