The pictograms for the Rio 2016 Olympics were recently revealed. As Carlos Arthur Nuzman, the president of the Rio 2016 organizing committee notes: "for the first time, all olympic and paralympic sports are individually represented."
The shapes an styles of the Olympic pictograms were developed to resemble the official typography for the Olympic event, developed by Dalton Maag. Like Rio's font and logo, the symbols are organically-shaped and represent a harmonious unity.
Each olympic and paralympic sporting event is encapsulated in an rounded triangular shape, with almost no difference between them, except that abstracted wheelchairs can be seen in some of the icons. Rio is proud to make this contribution to the history of the games and start this gesture of treating the olympic and paralympic sports equally. Hopefully this will inspire other countries to follow suit. Photo Credits: designboom
Equality-Promoting Sport Pictograms
The Rio 2016 Olympics and Paralympic Symbols Are Made Equal
Trend Themes
1. Equal Representation in Sports Pictograms - Presents an opportunity for design companies to promote social values and implement them in their projects.
2. Unified Sporting Events Branding - Opens the door for new business ventures in integrating sports branding materials and services.
3. Increased Accessibility in Sports - Promotes growth in businesses that cater to the needs of people with disabilities.
Industry Implications
1. Design and Branding - A sector-wide call to action for design companies to come up with innovative ways to promote social values through their work.
2. Sports Management - Creates the opportunity for managers and organizers to create a more inclusive environment in sporting events.
3. Disability Services - Poses an opportunity for businesses to create and improve services catering to the needs of people with disabilities in sports and sporting events.