Rimowa's Personal Cases were released alongside a Kim Jones X Dior collaboration, offering a unique pivot that's reflective of consumer desires during these uncertain times.The travel industry has taken a huge hit due to the spread of COVID-19, and subsequently, travel accessory brands like Rimowa are tasked with getting creative to keep homebound consumers engaged.
These personal cases are a perfect example of that, essentially offering consumers a mini iteration of their highly sought-after suitcases. The personal cases boast an identical look, featuring an aluminum frame and sharp silhouette. Instead of carrying around one's items for travel, this bag is perfect for carrying day-to-day things, like a wallet or makeup.
The bags are available in four colorways.
Mini Suitcase Purses
Rimowa's Personal Cases are Available for Day-to-Day Travel
Trend Themes
1. Personal Cases - There is an opportunity to innovate personal cases for day-to-day use, offering consumers a stylish and compact way to carry their essentials.
2. Creative Travel Accessories - In response to the decline in travel, there is potential for travel accessory brands to create unique and engaging products that cater to homebound consumers.
3. Mini Suitcase Trend - The popularity of mini suitcase purses presents an opportunity for brands to tap into the desire for compact and fashionable accessories.
Industry Implications
1. Travel Accessories - The travel accessory industry can explore new product offerings that cater to homebound consumers, such as personal cases and creative travel accessories.
2. Fashion - Fashion industry can capitalize on the mini suitcase trend by designing and producing mini suitcase purses that are stylish and functional for day-to-day use.
3. Luggage - Luggage brands have an opportunity to expand their product lines to include personal cases, providing customers with a smaller, more versatile option for carrying their belongings.