In honor of the 2016 Olympics, McDonald's South Korea has introduced an unusual new dish called the 'Ricotta Cheese Shanghai Burger.' While the Olympics may be taking place in Rio, South Korean consumers can celebrate by indulging in the taste of Italian cuisine.
The new Ricotta Cheese Shanghai Burger is a decadent chicken burger inspired by traditional Italian cuisine. The burger consists of a crispy Shanghai chicken filet topped with tomato, lettuce, onion and a heaping portion of ricotta cheese. Despite the Italian influence, the name of the burger comes from the original McSpicy Shanghai Burger, which is made with the same spicy chicken filet.
While the burger itself is not inspired by Rio, the dish expands on the brand's 'Great Tastes of the World' campaign, which celebrates different countries coming together for the 2016 Olympics.
Multicultural Chicken Burgers
The New Ricotta Cheese Shanghai Burger Celebrates the 2016 Olympics
Trend Themes
1. Multicultural Cuisine - Creating fusion dishes that combine flavors and ingredients from different cultures can provide a unique dining experience and attract a diverse customer base.
2. Great Tastes of the World - Leveraging international events like the Olympics to introduce limited-time menu items inspired by different countries can generate excitement and increase customer engagement.
3. Innovative Burger Creations - Experimenting with unconventional ingredients and toppings in traditional burger recipes can offer a fresh take on a classic food item and differentiate a brand from competitors.
Industry Implications
1. Fast Food - Fast food chains can explore multicultural menus to cater to diverse consumer tastes and stay relevant in an increasingly globalized society.
2. Restaurant - Restaurants can incorporate limited-time menu items inspired by international events to attract customers who are interested in trying different cuisines from around the world.
3. Food and Beverage - Food and beverage companies can develop innovative burger recipes that incorporate unique ingredients to capitalize on the ongoing popularity of burgers in the market.