Ricki Lake has officially entered the cannabis industry with the launch of her signature product, "Ricki Lake & Bake," unveiled on Monday, December 3. This collaboration with Stone Road Farms, a California-based cannabis company, marks the talk show icon’s foray into the growing cannabis market, complete with personalized branding.
The "Ricki Lake & Bake" offering features a half-ounce of solventless bubble hash, a premium cannabis product crafted using Stone Road Farms’ sustainable growing practices on its expansive 57-acre farm in Nevada City, California. Adding a unique touch, each pouch is sealed with a custom Ricki Lake sticker, transforming the product into a collectible for fans and enthusiasts.
The new 'Ricki Lake & Bake' product is Lake's tribute to her career and role as a cannabis advocate.
Talk Show Host-Made Cannabis
Ricki Lake Unveils the 'Ricki Lake & Bake' Cannabis Strain
Trend Themes
1. Celebrity-branded Cannabis - The 'Ricki Lake & Bake' cannabis strain represents a burgeoning trend where celebrities use their brand power to enter and personalize the cannabis market.
2. Sustainable Cannabis Cultivation - The collaboration with Stone Road Farms highlights a trend toward environmentally conscious practices in cannabis farming, catering to consumers who prioritize sustainability.
3. Collectible Cannabis Packaging - Customized product packaging, such as the Ricki Lake stickers, taps into a trend of making cannabis products collectible, enhancing their appeal to loyal fans and collectors.
Industry Implications
1. Cannabis Industry - Ricki Lake's entry into the cannabis market underscores the industry's continued expansion and diversification, particularly with products that hold celebrity endorsements.
2. Sustainable Agriculture - The partnership with Stone Road Farms emphasizes the growing importance of sustainable farming techniques within the cannabis industry.
3. Entertainment Merchandise - The innovative use of custom packaging that doubles as collectibles blurs the line between entertainment merchandise and cannabis products.