These new Rice-A-Roni Mac-A-Roni products have been added to the brand's portfolio of offerings to provide consumers with an easy way to enjoy fresh macaroni and cheese at their leisure. The products include the Mac-A-Roni and Simply Pure Deliciousness Mac-A-Roni, which are priced at $1.38 and $2.49 per box, respectively. The pasta products come in Creamy Cheddar and Creamy White Cheddar flavors for the Mac-A-Roni, while the Simply Pure Deliciousness Mac-A-Roni comes in White Cheddar and Three Cheese flavor options.
The new Rice-A-Roni Mac-A-Roni products are formulated with high-quality ingredients that, when prepared, are reported by the brand to create authentic macaroni and cheese dishes that deliver from-scratch results. The products come in at 250-calories or less per serving.
Cheesy Instant Macaroni Products
Rice-A-Roni Mac-A-Roni Comes in Two Varieties
Trend Themes
1. Plant-based Alternatives Expansion - Opportunity lies in exploring plant-based alternatives expansion within the instant macaroni products market.
2. Convenience Packaging Innovations - Innovation can be driven by exploring convenience packaging for instant macaroni variations.
3. Clean Label Revolution - Potential for disruption exists through embracing the clean label revolution in instant macaroni offerings.
Industry Implications
1. Food & Beverage - The food and beverage industry can adapt to capitalize on the shifting consumer preferences in instant macaroni products.
2. Packaging - Packaging industry innovations can cater to the demand for convenient and eco-friendly solutions in instant macaroni packaging.
3. Health & Wellness - Health and wellness industry can tap into the rising demand for healthier instant macaroni options with clean labels.