Dual-Action Hair Treatments

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Briogeo's Treatment Strengthens & Moisturizes with Rice Water for Hair

Achieving the right balance of protein and moisture can be a challenge when maintaining healthy hair and Briogeo is helping to simplify this process with its newest intensive weekly treatment with rice water for hair. The Rice Water Protein + Moisture Strengthening Treatment boasts a dual-action formula and a rice protein complex that helps to protect hair from future damage, all the while deeply nourishing dry and brittle strands.

Powered by 98% naturally derived ingredients, the weekly hair treatment is scientifically proven to strengthen hair up to two times after just one use. This hair product can easily be incorporated into a weekly routine after shampooing, and it can be rinsed off after a short time or left on as a more deep overnight treatment.
Trend Themes
1. Dual-action Hair Treatments with Natural Ingredients - The trend towards hair treatments that combine multiple benefits using natural ingredient complexes provides an opportunity for disruptive innovation in the hair care industry.
2. Intensive Weekly Treatments with Quick Results - The trend towards intensive weekly treatments that provide quick results in terms of strength and moisture in hair provides an opportunity for disruptive innovation in the hair care industry.
3. Protein-moisture Balancing Treatments - The trend towards treatments that balance protein and moisture levels in hair provides an opportunity for disruptive innovation in the hair care industry.
Industry Implications
1. Hair Care - The hair care industry can create dual-action hair treatments that contain natural ingredients to provide a more complete approach to hair health.
2. Cosmetics and Skincare - The cosmetics and skincare industry can explore the science of hair health to develop new treatments and products that target both protein and moisture levels in hair.
3. Natural Health and Wellness - The natural health and wellness industry can explore the use of natural ingredients to create hair treatments that balance protein and moisture levels in hair.

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