Introducing the new Rice Krispies Treats packages, specially designed for children with autism and those who are blind or have low vision. These innovative packaging designs allow parents to include "Love Notes" in their child's lunchbox by applying a sticker to the treat's writable wrapper. All Rice Krispies Treats come with a writable wrapper, enabling parents and caregivers to write messages of love and support directly on the packaging.
Building on this concept, the company has introduced tactile 'sensory stickers' and braille stickers. These enhancements enable parents of autistic and blind children to add their supportive notes meaningfully. The sensory stickers feature various textures, while the braille stickers are printed with eight messages.
Both types of stickers are heart-shaped to perfectly fit the white writable space on the front of the Rice Krispies Treats wrapper.
Inclusive Rice Snack Packaging
Rice Krispies Unveils its Braille Packaging and Writable Wrapper
Trend Themes
1. Braille-enhanced Packaging - Incorporating braille on packaging facilitates accessibility for visually impaired consumers.
2. Writable Snack Wrappers - Writable snack wrappers introduce a personal touch, empowering caregivers to leave messages of encouragement.
3. Tactile Sensory Stickers - Tactile sensory stickers offer a multi-sensory experience, engaging children with autism through touch.
Industry Implications
1. Food and Beverage - The inclusion of accessible packaging in food products can address diverse consumer needs and create inclusive experiences.
2. Packaging Industry - Innovative packaging solutions, such as those with braille and writable spaces, can redefine standard practices and set new industry standards.
3. Educational Supplies - Supplies featuring tactile and braille elements can foster inclusivity and cater to special educational requirements.