Rice may be a dinnertime staple, but it is hardly ever branded to kids in a friendly way—Tilda specializes in making four types of flavored Basmati rice for kids.
The four flavorful rice products for kids include wild flavors like Mild Curry, Vegetable & Wholegrain Rice, Cheese & Tomato and Sunshine Vegetable Rice. These rice and vegetable mixes are both gluten-free and dairy-free, suited to kids who are old enough to eat solid foods.
While parents are used to seeing cookies, candies and other sweet treats packaged with kids in mind, there's now a whole new category of kid-friendly products that transform grown-up products like herbal teas and kale bites into sophisticated snacks. In addition to win over parents as well, these kinds of products tend to emphasize healthy eating.
Kid-Friendly Rice Packaging
Tilda's Basmati Rice for Kids is Branded with Charming Characters
Trend Themes
1. Kid-friendly Food Packaging - Opportunity for packaging companies to create fun and engaging packaging designs for children's food products, appealing to both kids and parents.
2. Flavored Rice for Kids - Brands can develop flavorful rice products specifically designed for children, offering a variety of unique and kid-friendly flavors.
3. Transforming Grown-up Products for Kids - There is potential to create sophisticated snacks targeted at children by transforming adult-oriented products, such as herbal teas and kale bites, into more appealing and kid-friendly options.
Industry Implications
1. Food Packaging - The food packaging industry can capitalize on the demand for kid-friendly packaging by creating innovative, fun, and engaging designs.
2. Rice Production - Rice industry players can explore the opportunity to develop flavored rice products specifically for children, expanding their product offerings and capturing a new customer segment.
3. Healthy Snack Market - Brands in the healthy snack market can tap into the trend of transforming grown-up products for kids by creating sophisticated snacks that are appealing to children while still promoting healthy eating.