The Bon Magazine 'Rhythm & Blues' editorial shows off the looks and aptitude of model Giedre Kiaulenaite. It is within this Winter 2012 spread that Kiaulenaite manages to make bulky, oversize pieces appear somehow dainty and moreover practical for its budding community of readers.
Stylist Marcus Soder chose to take a risk with apparel in Rhythm & Blues. In straying away from standard tight ensembles, he moved towards a male form of dress, one that is difficult to pull off for many women. His incorporation of baggy beige capris, loose fitting vests and chunky knit shorts worked well with revealing belly tops and leather accessories however, giving way to a delicate merger between sultry and conservative ensembles.
Luxe Oversize Editorials
The Bon Magazine Rhythm & Blues Photoshoot is Bulky
Trend Themes
1. Luxe Oversize Fashion - The trend towards bulky, oversize pieces in fashion presents an opportunity for brands to innovate by offering practical yet dainty options for consumers.
2. Gender-fluid Clothing - The push towards gender-fluid clothing, as evidenced by the editorial's use of male dress for women, is a trend that opens up a new market for disruptive innovation in the fashion industry.
3. Mixing Conservative and Sultry Ensembles - The trend towards mixing conservative and sultry ensembles presents a unique opportunity for fashion designers and brands to experiment with new garment pairings.
Industry Implications
1. Fashion - The fashion industry has an opportunity to innovate by developing practical, dainty, gender-fluid garments that blur traditional male and female clothing distinctions.
2. Retail - Retailers can capitalize on the trend towards mixing conservative and sultry clothing by offering new garment pairings that appeal to modern consumers.
3. Media and Publishing - Media and publishing companies can create new editorial content that explores the growing trend of bulky, oversize fashion with a focus on practicality and daintiness.