A recent survey carried out by the eco-friendly haircare brand Rhyme & Reason revealed the practice of "Wishcycling," with 67% of people admitting to regularly disposing of packaging in the hopes that it will be recycled, without fully understanding if it can be. While the majority of survey participants also reported feeling happier about their contributions when they are able to recycle, many consumers find it difficult to make sure that product packaging ends up in the right place.
Knowing that most environmentally aware consumers want to do their part, the brand makes the most of 100% recycled and recyclable packaging, so that both the bottle and the cap can be put straight into the recycling without the need to separate the bottle from the label and the cap.
Recyclable Haircare Bottles
Rhyme & Reason's Recycled & Recyclable Packaging Targets "Wishcycling"
Trend Themes
1. Recyclable Packaging - Opportunity for businesses to adopt 100% recycled and recyclable packaging to meet the demand for eco-friendly products and reduce waste.
2. Consumer Education - An opportunity for brands to educate consumers about proper recycling methods to reduce the practice of 'Wishcycling' that leads to pollution.
3. Circular Economy - An opportunity for businesses to move towards a circular economy by using recycled materials in their products, reducing waste and greenhouse gas emissions.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can adopt recyclable packaging to reduce the amount of waste generated and meet consumer demand for eco-friendly products.
2. Consumer Goods - Consumer goods companies can educate consumers about proper recycling methods and implement circular economy practices to lower their carbon footprint and waste generation.
3. Waste Management - Waste management companies can benefit from the increase in demand for recycling services, as more businesses and consumers shift towards eco-friendly products and practices.