The RH Contemporary Art experience is just another nail in coffin containing the physical world. First it was communication, then it was learning, then shopping and now its appreciating art. Although people could already view paintings, illustrations and more online, the RH Contemporary Art site brings the experience of walking through an actually gallery to the virtual world.
A collaborative effort between Restoration Hardware and digital agency HUGE, the RH Contemporary Art site gives people an exciting chance to truly connect with art. Not only are visitors privy to many personal anecdotes from artists as well as their ideas and techniques, they will feel as though they are seeing the works in person. That is because it was designed to resemble a brick and mortar gallery through which collections are browsed through..
Online Art Platform
The RH Contemporary Art Website Simulates Walking through Gallery
Trend Themes
1. Virtual Art Experiences - Opportunity for online platforms to create immersive virtual art experiences that simulate visiting physical galleries.
2. Interactive Artist Engagements - Opportunity for online platforms to facilitate interactive experiences with artists, showcasing their personal anecdotes, ideas, and techniques.
3. Enhanced Online Shopping - Opportunity for online retailers to create visually engaging and immersive platforms that provide an experience similar to browsing through a brick and mortar store.
Industry Implications
1. Digital Art Platforms - Online platforms that offer a curated selection of digital artworks and provide an immersive virtual art gallery experience.
2. E-commerce - Online retailers that offer visually engaging and immersive shopping experiences, simulating the experience of browsing through a physical store.
3. Digital Marketing Agencies - Agencies specializing in creating immersive digital experiences, including virtual art galleries, for clients in the art and retail industries.