To promote its new luxury lifestyle credit card, Revolut created an augmented reality experience for people in London's Covent Garden. The Ultra Experience centers on a large metal sculpture with a QR code at its base that can be scanned to access an experience inspired by the luxury card. Situated in Covent Garden’s North Piazza, the modern silver installation contrasts with the surrounding architecture.
"In response to our customers’ demands, we’re launching this new bespoke membership that we envision as the ultimate travelling and lifestyle companion," said Revolut general manager of premium products, Tara Massoudi.
As part of its way of introducing this new offering to customers, the brand also introduced a competition that gives people the chance to win a free Ultra membership, costing £540 a year.
Sculptural AR Installations
Revolut's Platinum Portal Shares the Benefits of a Luxury Card
Trend Themes
1. Augmented Reality Experiences - Creating immersive augmented reality experiences can help businesses promote their products or services in unique and interactive ways.
2. Luxury Lifestyle Credit Cards - Offering luxury lifestyle credit cards can provide businesses with an opportunity to tap into the high-end consumer market and offer exclusive benefits and experiences.
3. QR Code Marketing - Utilizing QR codes in marketing campaigns can provide businesses with a way to easily engage with consumers and deliver personalized experiences.
Industry Implications
1. Hospitality - The hospitality industry can enhance guest experiences by incorporating augmented reality elements into their services, such as AR hotel tours or virtual concierge services.
2. Finance - The finance industry can leverage the popularity of luxury lifestyle credit cards to attract high-net-worth individuals and offer them tailored financial solutions.
3. Retail - Retailers can use QR code marketing to create interactive shopping experiences, such as scanning QR codes on products for additional product information or exclusive offers.