Jordan Brand continues to work with Travis Scott on a new iteration of the Air Jordan 1 Low with the unveiling of the upcoming Reverse Mocha design. The duo was spotted on Stormi, Travis' daughter earlier this year in September. It is now kicking off in production and features the usual flipped Swoosh on the lateral side of the sneaker.
The Mocha hue is seen decorating the quarter panels, the lining, tongue section, and the toe boxes. The overlays are featured in bright finishings as the Swoosh accent is detailed in a cream hue on the side for a touch of contrast. The shoes are set to launch sometime next year and also have a branding tab on the tongue.
Low-Cut Mocha Tonal Sneakers
Travis Scott Delivers an Air Jordan 1 Low in Reverse Mocha
Trend Themes
1. Reverse Mocha Sneakers - There is an opportunity for shoe companies to capitalize on the trend of flipped swooshes and bright overlays in their designs.
2. Tonal Sneakers - Shoe companies can utilize the trend of using a single color throughout the entire shoe to create striking designs.
3. Celebrity Collaborations - Celebrity shoe collaborations can generate buzz and excitement for upcoming products, as seen with Jordan Brand's collaboration with Travis Scott.
Industry Implications
1. Footwear - The footwear industry can leverage the trends of reverse swoosh designs and tonal color schemes to create stylish and innovative sneakers.
2. Fashion - Fashion brands can capitalize on celebrity collaborations and the hype they generate, as seen with Travis Scott's collaboration with Jordan Brand.
3. Retail - Retailers can capitalize on consumer demand for stylish and trendy sneakers by stocking and promoting products that incorporate the aforementioned trends.