Mermaid Straw is "a mission-based organization" that boasts a range of aesthetically pleasing reusable beverage cups and bottles. The brand aims to help consumers live more sustainable lives by reducing the need for single-use plastics. This is also helpful within the context that in countries like North America and Europe, single-use plastics are steadily being banned—from straws to bags.
Mermaid Straw's stylish alternatives to the plastic cup and bottle are definitely eye-catching. The units are offered in playful and bright monochromatic colorways and one multi-colored version. There are also one all-black and one all-white option for those who want to be less flashy in their day-to-day.
Mermaid Straw's reusable beverage cups are made from stainless steel and are double-insulated to keep drinks cold for up to 24 hours.
Eye-Catching Reusable Beverage Cups
Mermaid Straw is on a Mission to Reduce Single-Use Plastic
Trend Themes
1. Sustainable Beverage Containers - Brands can capitalize on consumers' desire to reduce single-use plastics by creating stylish, reusable beverage containers from sustainable materials.
2. Playful Monochrome Colorways - Offering bright and colorful monochrome options can differentiate reusable beverage containers from traditional single-use plastic cups and bottles.
3. Double-insulated Drinkware - Double-insulated drinkware can be a selling point for consumers who value keeping their beverage cold for a prolonged period of time.
Industry Implications
1. Retail - Retail stores can offer sustainable drinkware alongside traditional single-use cups and bottles.
2. Food and Beverage - Restaurants and cafes can offer reusable beverage containers for on-premise and to-go orders.
3. Manufacturing - Manufacturers can create reusable beverage containers from sustainable materials and offer customization options for brands and organizations.