The RETASTES ice cream branding has been unveiled as a high-end design that conveys personality and luxury to the consumer through cheeky imagery. Featuring a golden spoon seemingly being brought to a pair of lips, the branding creates a sense of playfulness that will be appreciated by consumers of various ages.
The RETASTES ice cream packaging was designed by Pesign Design under the direction of Peng Chong and speaks to the idea that consumers will likely enjoy the product in the privacy of their own home by themselves. This positions the product as a high-end dessert that is perfect for enjoying alone at home as a way to treat oneself and also acknowledges the rising number of consumers living solo rather than with a partner.
Spoon-Licking Ice Cream Branding
The RETASTES Ice Cream Packaging is Cheeky and High-End
Trend Themes
1. Luxury Solo Experience - Brands can capitalize on the growing trend of consumers living solo by offering high-end products that are designed to be enjoyed alone and evoke feelings of luxury and indulgence.
2. Cheeky Imagery - Designs that incorporate playful and cheeky imagery are popular with consumers of various ages and can help create a sense of personality and fun for a brand.
3. High-end Packaging - Using high-end packaging designs to showcase a product's luxury and exclusivity can help appeal to consumers looking for a special treat or indulgence.
Industry Implications
1. Luxury Food and Beverage - Luxury food and beverage brands can use high-end packaging and messaging to cater to the increasing number of consumers living alone and looking for indulgent experiences.
2. Retail Design - Retail design firms can explore incorporating playful and unique packaging designs that help products stand out on shelves and appeal to consumers of all ages.
3. Marketing and Advertising - Marketing and advertising agencies can help brands develop messaging and imagery that speaks to the trend of solo living and the desire for exclusive, high-end products.