Aldo's 'Connected Store' is a new retail store concept that's being explored by the footwear and accessory brand in New York's Westfield World Trade Center Mall. The Connected Store is designed to streamline the in-store experience by offering connections to mobile eCommerce.
Upon entering the retail store, consumers are able to get a mobile notification that prompts them to open the Aldo app on their iPhone. From there, consumers will be able to easily scan products in order to access product images and descriptions for more information. Consumers will also be able to easily share products that they like on social media and add them to a wish list within the app. Shoppers who have compiled a wish list will be able to see the store's stock and easily request for a product to be tried on right from the app.
This new concept leverages technology to the fullest extent in order to improve the quality and speed of customer service.
App-Connected Footwear Shops
Aldo's Connected Retail Store Concept Integrates eCommerce
Trend Themes
1. App-connected Retail - Connecting physical retail stores with mobile eCommerce apps to streamline the in-store experience.
2. Mobile Scanning - Empowering customers to scan products and access product information through their mobile devices.
3. Wish List Functionality - Enabling customers to compile wish lists within the mobile app for future purchases and easy access to product information.
Industry Implications
1. Retail - Implementing innovative technology such as app-connected stores to enhance the customer experience and increase sales.
2. Mobile App Development - Opportunity to develop mobile apps for retailers that integrate with their physical stores and eCommerce sites.
3. Social Media Marketing - Utilizing app-connected stores as a means to increase social media exposure through sharing and customer engagement.