COS is a European fast fashion brand that recently teamed up with architect Sou Fujimoto to create an interactive display experience using light and shapes to showcase garments as well as immerse the shopper into the monotone collection. The recent line focuses on monochromatic colors that are further emphasized using beams of light create a forest of sorts that consumers could walk through to browse the new designs.
The installation, entitled 'Forest of Light' featured bright spotlights shining from the ceiling that displayed models wearing the new collection as if they were standing trees at the Cinema Arti. The lights shift in transparency casting shadows on the garments while the added element of fog further adds to the experience as shoppers move through the installation.
Interactive Forest Retail Experiences
The COS Display Uses Light and Art to Immerse Shoppers
Trend Themes
1. Interactive Retail Experiences - Opportunity for brands to create immersive and interactive retail experiences using elements like light and art.
2. Monochromatic Fashion - Trend towards fashion collections focusing on monochromatic colors and using light to emphasize the designs.
3. Multi-sensory Installations - Growing interest in creating installations that engage multiple senses, such as using fog and lighting effects to enhance the shopping experience.
Industry Implications
1. Fashion Retail - Fashion brands can incorporate interactive and multi-sensory elements into their retail spaces to create unique and engaging experiences for customers.
2. Lighting and Design - Opportunity for companies specializing in lighting and design to collaborate with retailers in creating immersive store environments.
3. Art and Installation - Artists and installation designers can work with brands to create visually captivating and experiential installations in retail spaces.