GoPro's retail expansion at Best Buy, a leading consumer electronics retailer, entails the installation of redesigned product displays in nearly 900 Best Buy stores across North America, with over 250 specialty Camera Experience Shops featuring GoPro cameras and accessories.
Dean Jahnke, GoPro's Senior Vice President of Global Sales and Channel Marketing, highlights the benefits of the retail expansion: "We believe that combining our expanded shelf space and brand presence with Best Buy's knowledgeable sales staff will ensure a terrific in-store experience for GoPro customers."
The redesigned product displays and knowledgeable sales staff enhance the in-store shopping experience, providing customers with guidance and advice to make informed purchasing decisions. Additionally, GoPro's reputation for innovative and high-quality action cameras and accessories may attract consumers looking for reliable devices for capturing immersive experiences.