As part of a satirical series on social media, beer expert Garrett Oliver is tweeting ridiculous restaurant names for fictional hipster eateries. The hilarious accompanying photos depict physical objects that make up the fake establishment's name, often involving two utensils crossed over each other in a makeshift crest.
The illustrated restaurant names include Sword & Pillow, Chopper & Ladle, Hand & Fork, Hawthorne & Cleaver, Knife & Decanter and Spoon & Kukri. The Twitter series is clearly a commentary on the pretentious naming conventions currently in place in the food and beverage industry. The Brewmaster of The Brooklyn Brewery knows his stuff as he wrote a book called The Brewmaster's Table and is the Editor-in-Chief of The Oxford Companion to Beer.
Fictional Eatery Illustrations
Garrett Oliver's Fake Restaurant Names Make Fun of Hipsters
Trend Themes
1. Satirical Naming Conventions - Opportunity for businesses to poke fun at traditional naming conventions and promote their brand or product in a humorous way.
2. Humorous Social Media Presence - Opportunity for businesses to utilize social media in a humorous way to attract and engage customers.
3. Physical Object Branding - Opportunity for businesses to use physical objects as part of their branding strategy, creating recognizable visuals for their brand or product.
Industry Implications
1. Food and Beverage - The food and beverage industry can adopt a lighthearted approach to naming and branding, using humor to stand out in a crowded marketplace.
2. Marketing and Advertising - The marketing and advertising industries can use humor on social media to create buzz around a brand or product and increase engagement with consumers.
3. Design and Branding - The design and branding industries have an opportunity to incorporate physical objects into their brand strategy as a way to create memorable visuals for consumers.