Inspired by the popularity of streetwear and the way it causes devoted fans to line up around the block for the freshest drops, many food chains have launched their own restaurant apparel that fuses food, drinks and fashion.
Chili's Grill & Bar is now putting its own stamp on the concept with its own line of gear to help consumers reach "the peak of Chili's chic." This ultra-exclusive collection of apparel and accessories is launching as part of a one-day-only pop-up for Cyber Monday. Fortunately for Chili's fans far and wide, the pop-up will be taking the form of Chili's "first-ever online retailer store."
Some of the limited-edition, branded Chili's gear that will be available includes everything from the Skillet Queso bomber jacket to t-shirts that reference iconic quotes from The Office.
Branded Tex-Mex Apparel
Chili's is Launching a One-Day Pop-Up Store Just for Cyber Monday
Trend Themes
1. Restaurant Apparel - More food chains are launching restaurant apparel that fuses food, drinks and fashion.
2. Limited-edition Apparel - Chili's is launching a limited-edition collection of ultra-exclusive apparel and accessories for Cyber Monday.
3. Pop-up Stores - Chili's is launching its first-ever online retailer store as a one-day-only pop-up for Cyber Monday.
Industry Implications
1. Fast Food - Fast food chains have an opportunity to launch their own line of stylish restaurant apparel to attract devoted fans and generate buzz.
2. E-commerce - E-commerce retailers can partner with food chains to launch exclusive, limited-edition collections that resonate with consumers.
3. Fashion - Fashion brands can collaborate with food chains to create unique apparel collections that merge food and fashion, tapping into the popularity of food culture and streetwear fashion.