As consumers become more conscious of where their products are sourced, Nescafé is leading the industry on sustainability with its new commitment to use 100% responsibly sourced coffee by 2025. All of the coffee used will be traceable to an identified farmer group that has been certified or verified by an independent organization.
Phillip Navratil, the Senior Vice President, Head of Beverages Strategic Business Unit, commented on the launch stating: "Together with our partners and 230 Nescafé agronomists, we improved efficiency and agricultural practices on farms, enabling farmers to command a premium price for coffee grown sustainably. We diversified sources of farmer income to reduce their dependence on monocultures and to make them more resilient. We will not stop here. Our programs will evolve toward better social conditions in and around coffee farms. We will double down our efforts on labor rights, child protection, youth, and women empowerment."
Responsibly Sourced Coffee Commitments
Nescafé Aims to Use 100% Responsibly Sourced Coffee by 2025
Trend Themes
1. Responsibly-sourced Products - Businesses should commit to using responsibly-sourced materials to meet consumers' growing eco-consciousness.
2. Traceability and Transparency - Ensuring traceability and transparency in supply chains can build consumer trust and loyalty especially for eco-friendly or ethical companies.
3. Social Impact Initiatives - Creating social impact initiatives around a product or brand can increase brand loyalty and establish a greater connection between consumers and the company.
Industry Implications
1. Food and Beverage - Food and beverage industries must consider sustainability and its effects on sourcing materials at every production stage.
2. Retail - Retail firms can benefit from social impact initiatives tied to their products, as their sustainable efforts result in brand loyalty.
3. Manufacturing - Manufacturing companies must adopt a comprehensive sourcing policy for minimizing eco-impact and promoting supply chain transparency.