Streetwear imprint Off-White unveils its latest Resort 2020 collection on its social media platforms recently, boasting the name 'Rationalism.' The range explores new boundaries, reaching sporty territory with the performance-ready structures this season.
Designer Virgil Abloh explains that the range is "out there" even for him, delivering a set of graphic-heavy pieces that are decorated in graphics that are themed around hippy and grungy concepts. Additionally, the range also includes tie-dye pants, skin-tight performance apparel, oversized sneakers, and more. The ultimate inspiration is rooted in its namesake, rationalism. Some of the standout items in the new Resort 2020 Rationalism collection include the lime green tracksuit, the knits with graphic details, and the cargo pants that boast a large billowing silhouette.
Street Culture Bright Sportswear
Off-White's Resort 2020 Capsule Takes a Rationalism Theme
Trend Themes
1. Performance-ready Structures - Disruptive innovation opportunities lie in the development of advanced materials and construction techniques for sportswear that enhance performance and functionality.
2. Graphic-heavy Pieces - Opportunities for disruptive innovation can be found in the integration of visual graphics and digital technology to create dynamic and interactive designs in streetwear.
3. Hippy and Grungy Concepts - Disruptive innovation opportunities exist in creating sustainable and ethical fashion solutions that embody the aesthetics and values of the hippy and grungy subcultures.
Industry Implications
1. Sportswear - The sportswear industry can explore disruptive innovation opportunities by integrating high-performance materials and technologies into their designs.
2. Streetwear - The streetwear industry can embrace disruptive innovation by combining traditional street style with innovative materials, construction techniques, and digital design elements.
3. Fashion - The fashion industry can tap into disruptive innovation opportunities by incorporating sustainable practices and ethical fashion concepts into their designs and production processes.