UK-based boutique media company Ocean Outdoor collaborated with eco label VIN + OMI and will be releasing a unique collection during London Fashion Week featuring repurposed media. All of the clothing for men and women in the collection has been created from the vinyl panels taken from Ocean Outdoor's billboard displays, showcasing how widely accessible materials can be turned into wearable pieces.
Ocean Outdoor is moving away from the use of vinyl yet this initiative shows how it can make the most of the material that is still in circulation. In terms of design, VIN + OMI worked with students from the Oxford Brookes University to creatively repurpose the old advertising canvases.
Following the events at London Fashion Week, Ocean Outdoor will be donating the pieces to its charity partner, the Marine Conservation Society.
Repurposed Media Apparel
Ocean Outdoor and Vin + OMI Created Fashion from Billboard Displays
Trend Themes
1. Repurposed Fashion - The trend of utilizing recycled materials to create innovative and sustainable fashion pieces such as repurposed vinyl panels from billboard displays for clothing collections.
2. Collaborative Sustainability - Collaborations between media companies, sustainable fashion labels, educational institutions, and charities to create environmentally conscious fashion collections that promote sustainability.
3. Circular Economy Fashion - The concept of adopting a circular economy approach to fashion, where the materials used are easily recyclable, and incorporating them into repurposed fashion collections such as using vinyl panels from billboard displays for clothing.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Repurpose old billboards into innovative and sustainable advertising solutions that showcase the longevity of the material and generate brand trust and credibility.
2. Fashion - Disruptive innovation opportunity: Adapt repurposed materials into innovative and sustainable fashion pieces that promote circular economy concepts thereby providing consumers with access to more eco-friendly products.
3. Education - Disruptive innovation opportunity: Foster collaborations between educational institutions, media companies, and sustainable fashion labels to create initiatives that promote sustainable fashion design education and research opportunities.