There are various measures that can be taken to repair nails in between gel polish applications but Sally Hansen introduced a simple overnight treatment by the name of 'Gel Rehab.' In between manicures, this product can be used to care for UV-damaged nails. The formula is packed with multivitamins and Sally Hansen's Overnight Renewal Complex, which is beneficial for helping to reinforce and restore the health of nails, with visible results in as few as three days.
The idea of overnight treatments is familiar to consumers thanks to various creams and masks for the face but a range of regenerative products are now being introduced for specific areas of the face and body.
In the NewBeauty Awards 2019, Sally Hansen's innovative Gel Rehab was recognized as the Best Nail Treatment.
Overnight Nail Treatments
Sally Hansen's 'Gel Rehab' is a Renewing Mask to Repair Nails
Trend Themes
1. Overnight Treatments - The trend of overnight treatments is expanding beyond the face and body to solutions for specific body parts, including nails.
2. Regenerative Products - Regenerative products with visible results in a short time are becoming increasingly popular and are now being developed for various body parts, including nails.
3. Multivitamin Formulas - Multivitamin formulas are being integrated into nail treatments to provide restorative benefits for UV-damaged nails.
Industry Implications
1. Nail Care Industry - New overnight treatments and regenerative products with multivitamin formulas could disrupt the traditional nail care industry by offering faster and more effective solutions for UV-damaged nails.
2. Beauty and Skincare Industry - The trend of overnight treatments and regenerative products could create opportunities for the beauty and skincare industry to create new product lines and offerings for specific body parts.
3. Health and Wellness Industry - The integration of multivitamin formulas into nail treatments could provide opportunities for the health and wellness industry to expand into the nail care market by highlighting the restorative benefits of such products.