Over the last few years, consumers have become more familiar with bond-building and bond-repairing products, particularly within the realm of hair care. Now, OPI is applying the same concept to nails with the Repair Mode serum. This first-of-its-kind bond builder for nails debuts technology for nails that provides 99% nail keratin repair, 94% protection of keratin protein from damage and as a result, nails are four times stronger when used as directed.
Everyday activities like washing hands, cleaning and showering can make nails more prone to peeling and breakage because of broken bonds. This bond-building nail product helps to create not only stronger nails but also healthy, smooth nails so that nail polish applies easier and manicures look better.
Bond-Building Nail Serums
OPI's Repair Mode Strengthens & Repairs Nails with Keratin
Trend Themes
1. Nail Bond-building Products - The introduction of bond-building nail serums is a significant trend in the nail care industry, offering opportunities for disruptive innovation in creating stronger and healthier nails.
2. Application of Hair Care Technology to Nail Care - Application of bond-building technology used in hair repair products in the nail care industry is a trend that presents an opportunity for innovation and growth.
3. Functional Nail Products - The trend of developing functional nail products presents the opportunity for innovation and market growth as people seek multi-functional products that provide better quality outcomes.
Industry Implications
1. Nail Care Industry - Developing innovative nail bond-building products can disrupt the nail care industry and provide better outcomes to its customers.
2. Hair Care Industry - As bond-building technology used in hair repair products can be applied to nail care, the hair care industry can leverage this innovation opportunity to diversify its portfolio and expand into the nail care market.
3. Beauty Products Industry - The functional nail products trend can disrupt the beauty products industry by increasing innovation opportunities and providing better outcomes for its customers.