The Renault Service ad campaign shows that sometimes surprises aren't good. In fact, surprises are probably only good at the movies or possibly even on birthdays (if you like that sort of thing); however, when it comes to bills (and according to this campaign, movie spoilers), surprises are far from welcomed.
Conceived by Bucharest-based ad agency Publicis, the Renault Service ad campaign actually has some spoilers that you may not want to set eyes on, let alone read. For those of you who haven't yet watched 'Inception' or read the 'True Blood' books, you have been warned.
Full of pop culture references from different generations, the Renault Service ad campaign will appeal to just about anyone. I especially like how these ads are essentially doodled notes.
Scribbled Spoiler Campaigns
The Renault Service Ads Takes Away the Element of Surprise
Trend Themes
1. Anti-surprise Advertising - Disruptive innovation opportunity: Create ad campaigns that subvert traditional advertising expectations by revealing spoilers or unexpected content.
2. Pop Culture-inspired Marketing - Disruptive innovation opportunity: Develop marketing campaigns that tap into nostalgia and shared cultural references to engage a broad audience.
3. Handmade Aesthetics in Advertising - Disruptive innovation opportunity: Explore the use of hand-drawn or handcrafted elements in advertising to create a more personal and relatable connection with consumers.
Industry Implications
1. Advertising & Marketing - Disruptive innovation opportunity: Incorporate unconventional storytelling techniques and unexpected content in marketing campaigns to capture attention and stand out in a crowded market.
2. Film & Entertainment - Disruptive innovation opportunity: Collaborate with advertisers to create unique promotional campaigns that tie closely to content, such as revealing spoilers or providing exclusive behind-the-scenes access.
3. Automotive - Disruptive innovation opportunity: Experiment with unconventional advertising strategies, such as using handwritten notes and doodles, to showcase the human side of automotive brands and connect with consumers on a more emotional level.