The Cadbury "Gorilla" TV ad is back with a difference: It now features the tear-jerking song "Total Eclipse of the Heart" by Bonnie Tyler. Cadbury is also re-releasing its "Truck" ad, but with Bon Jovi’s "Living on a Prayer" replacing Queen’s "Don’t Stop Me."
Cleverly, agency Fallon has ensured both versions pay homage to the internet mash-up artists who remixed the original with Tyler’s Total Eclipse of the Heart.
Aside form the infamous Wonderbra remix, Fallon has played around with the Gorilla advert before. During the Rugby World Cup, an English flag was edited onto the drum kit with the line "Come on Lads."
Here are the originals:
Spoofing Your Own Work
Cadbury Gorilla Made Over
Trend Themes
1. Remixing Advertising - The trend of remixing advertising campaigns offers disruptive innovation opportunities to create new and engaging content by blending popular songs with iconic visuals.
2. Homage to Mash-up Artists - Paying homage to internet mash-up artists in advertising campaigns presents opportunities for disruptive innovation by incorporating elements that resonate with online audiences.
3. Music-driven Ads - The trend of using music as a driving force in advertising opens up disruptive innovation opportunities to create emotional connections with viewers by pairing iconic songs with captivating visuals.
Industry Implications
1. Advertising - The advertising industry can leverage the trend of remixing campaigns to disrupt traditional approaches and create memorable and shareable content.
2. Music Streaming - The music streaming industry can explore partnerships with brands and agencies to integrate popular songs into advertising campaigns, offering disruptive innovation opportunities to reach new audiences.
3. Digital Marketing - In the digital marketing industry, incorporating elements of mash-up culture and remixing campaigns can lead to disruptive innovation by creating unique and engaging content that stands out in crowded online spaces.