Burger King recently launched a new ad campaign that encourages people to remain at home due to COVID-19 and informs customers about its delivery app. The ad is titled ‘Stay Home of the Whopper,’ where it encourages isolation practices. Additionally, the ad does more than encourage people to remain at home, Burger King will also provide free delivery to orders over $10 on its app.
The company will also donate 250,000 Whoppers to the American Nurses Foundations. Customers can also donate $10 to the same organization through texting 20222 with the message ‘THANKS.’
Overall the campaign shows that the fast-food chain is looking to help through feeding front line workers and eliminating delivery fees.
Virus-Focused QSR Ad Campaigns
Burger King Launched an Ad Encouraging People to Stay at Home
Trend Themes
1. Virus-focused QSR Ad Campaigns - Quick-service restaurants are launching ad campaigns that encourage people to stay at home and inform customers about their delivery services in response to COVID-19.
2. Free Delivery for Orders Over $10 - Several quick-service restaurants are offering free delivery for orders over a certain amount to attract customers amid the pandemic.
3. Charitable Donations - Quick-service restaurants are making charitable donations to organizations that help frontline workers during the pandemic.
Industry Implications
1. Fast Food Industry - The fast food industry is launching ad campaigns and offering free delivery to customers during the pandemic.
2. Delivery Industry - The delivery industry is seeing increased demand as quick-service restaurants promote their delivery services amid the pandemic.
3. Non-profit Industry - Non-profit organizations focused on helping frontline workers are receiving donations from quick-service restaurants during the pandemic.