With a campaign called Release the Pounds, online life insurance company Beagle Street set out to prove how its services will save Londoners money.
In comparison to brick and mortar insurance retailers, Beagle Street is able to offer insurance at a rate that's about 30% less. In order to communicate that this means more money in your pocket, the company folded 500 origami dogs from £10 notes and sent them out to the streets of London. The gesture is small and simple, but no matter the day of the week or the time of the year, this is undoubtedly an effort that will get people to smile. In the next few weeks, Release the Pounds will also be brought to more cities in the UK.
Although this stunt works perfectly for Beagle Street's purposes, it's easy to imagine that other brands could attempt something similar with fun folded forms.
Canine Origami Campaigns
Beagle Street's Release the Pounds Treats Londoners to Folded £10 Notes
Trend Themes
1. Origami Marketing - Using origami as a creative marketing strategy, gives brands the opportunity to bring their product to life in a fun and engaging way.
2. Creative Outdoor Advertising - Through unique outdoor advertising campaigns, brands have the opportunity to grab the attention of potential customers and create a lasting impression.
3. Digital Disruption in Insurance - Online life insurance companies like Beagle Street are disrupting the traditional brick and mortar insurance industry by offering lower rates and more convenient services.
Industry Implications
1. Insurance - The insurance industry can benefit from incorporating creative marketing strategies like origami campaigns to stand out from the competition and attract new customers.
2. Advertising - Advertising agencies have the opportunity to leverage unique and eye-catching outdoor campaigns like Release the Pounds to create buzz and drive results for their clients.
3. Finance - Digital disruption in the insurance industry is just one example of how finance and banking sectors are seeing a shift towards online and mobile services that provide greater convenience and affordability to consumers.