Permissible indulgence has become quite popular as consumers seek out smaller versions of their favorite treats, so brands are responding with products like the Reese’s Thins peanut butter cups.
The chocolate treats are 40% thinner than the brand's traditional offering, but have the same recipe that features a peanut butter-based filling along with a rich chocolate exterior. The lower calorie treats are sure to be a hit amongst consumers who are looking for a smaller version of the classic treat to enjoy conservatively when looking to reduce their intake.
The Reese’s Thins peanut butter cups will officially launch in March 2019 and are being positioned as yet another way to enjoy the brand's signature treat instead of being a replacement for its existing products.
Tasty Slimmed-Down Chocolates
Reese’s Thins will Launch in March 2019 with a 40% Thinner Format
Trend Themes
1. Permissible Indulgence - Creating smaller versions of popular treats allows consumers to indulge in their favorite flavors while managing calorie intake.
2. Slimmed-down Products - Offering 40% thinner versions of traditional treats caters to consumers who are looking for lower-calorie options.
3. Conservative Enjoyment - Positioning smaller treats as a way to enjoy the brand's signature flavors in moderation appeals to health-conscious consumers.
Industry Implications
1. Confectionery - The confectionery industry can explore the production of smaller, lower-calorie versions of their popular products.
2. Snack Foods - The snack food industry can develop slimmed-down variations of traditional treats to cater to health-conscious consumers.
3. Food and Beverage Packaging - The food and beverage packaging industry can create innovative packaging solutions for smaller indulgence products to enhance convenience.