The Reese's Puffs Cluster Crunch cereal is a new offering from General Mills that will provide consumers of all ages with a new way to enjoy the premium flavor of sweet peanut butter and chocolate in a new way. The cereal is made with the same peanut butter and chocolate-flavored pieces from the original Reese's Puffs cereal, but they have bee formed into smaller cluster formations. This provides a burst of premium flavor, while also providing a crunchy yet light texture for avid fans to enjoy in the morning or as a snack.
The Reese's Puffs Cluster Crunch cereal is slated to start arriving on store shelves at select retailers starting later this month with a larger nationwide rollout taking place in January 2022.
Crunchy Candy Bar Cereals
Reese's Puffs Cluster Crunch Cereal Offers a Textural Experience
Trend Themes
1. Textural Cereal Innovation - The introduction of cluster formations in cereals offers an innovative way to provide texture to sweet flavors.
2. Premium Flavor Offerings - Introducing premium, well-known brand flavors into cereals provides an opportunity for brands to stand out in a crowded market.
3. Versatile, Snackable Cereal Options - Creating cereal options that can be enjoyed as a snack or on-the-go meal provides convenience to busy consumers.
Industry Implications
1. Consumer Packaged Goods - CPG companies can take advantage of introducing new flavors and textures to traditional cereals to generate interest and increase sales.
2. Retail - By carrying exclusive cereal offerings, retailers can drive traffic to their stores and create a competitive edge.
3. Snack Food Production - The use of cereal clusters in snack food production can create unique textures and flavor combinations that stand out to consumers.