Arby’s may be best known for its meats, but the chain is about to become a dessert destination with the launch of its new Reese’s Peanut Butter Cup Cookie.
Just as the name suggests, Arby's new cookie offering combines the delicious taste of freshly-baked cookies with the sweet and salty combination of a Reese’s Peanut Butter Cup. More specifically, each of the new Reese’s Peanut Butter Cup Cookies features soft peanut butter cookie dough studded with hunks of chopped-up Reese’s Peanut Butter Cups. Best of all, the cookies are served warm so you can enjoy that fresh-out-of-the-oven taste.
The new cookies are sold individually for less than $2 a pop, just like the chain's popular Salted Caramel & Chocolate Cookie.
Peanut Butter Cup Cookies
Arby's New Reese’s Peanut Butter Cup Cookie is Served Warm
Trend Themes
1. Sweet & Savory Combinations - Arby's new cookie offering combines the delicious taste of freshly-baked cookies with the sweet and salty combination of a Reese’s Peanut Butter Cup, opening up opportunities for other sweet and savory mashups.
2. Indulgent Desserts - Arby's new dessert destination strategy will pave the way for other fast-food chains to add indulgent desserts to their menu, which will attract and retain more customers.
3. Personalized Desserts - With the feature of serving the cookie warm, Arby's is providing the option of a personalized and freshly baked in-store experience for customers, creating opportunities for other bakeries and dessert shops.
Industry Implications
1. Fast Food Restaurants - Fast food chains like Arby's can expand their dessert offerings to boost sales by introducing innovative and indulgent dessert items to the menu.
2. Dessert Shops - Dessert shops can adapt Arby's strategy by offering personalized, freshly-made desserts like warm cookies, creating a new product that differentiates them in the crowded market space.
3. Food Retail Industry - The combination of cookies with sweet and salty toppings, like Arby's new Reese’s Peanut Butter Cup Cookie, is a potential innovation in the food retail industry that could attract customers looking for a new take on traditional desserts.