Last fall, Reese's hinted that it was working on a brand new chocolate treat and now those dreams are a reality with the debut of 'Reese's Outrageous.'
Reese's Outrageous is a chocolate bar that offers two sweet surprises on the inside. Not only is the milk chocolate-covered bar studded with Reese's Pieces candy, but the inside is also filled with Reese's peanut butter and caramel.
To celebrate the launch of the indulgent new treat, the company is hosting an 'I
Candy-Stuffed Chocolate Bars
Reese's Outrageous Combines Reese's Cups and Reese's Pieces in One
Trend Themes
1. Candy-stuffed Products - Opportunity to create new candy products that combine different flavors and textures for a unique sensory experience.
2. Hybrid Confections - Disruptive innovation opportunity to merge classic candy brands and introduce new flavor combinations.
3. Indulgent Treats - Market demand for decadent and rich treats that offer a combination of beloved flavors.
Industry Implications
1. Chocolate Manufacturing - Opportunity to create and manufacture chocolate bars that combine multiple candies and flavors.
2. Candy Production - Industry potential to develop new candy products that offer surprising combinations and indulgent flavors.
3. Confectionery Retail - Opportunity for confectionery retailers to stock and market candy products that offer unique and indulgent experiences.