If you're looking for a Valentine's Day gift that will really wow your date, the new Reese's Extravaganza Bouquet is even sweeter than a bunch of roses—literally.
The Reese's Extravaganza Bouquet is an unusual Valentine's Day bouquet that contains a lot more than just flowers. Instead, the bouquet consists of 36 individual packets of Reese's peanut butter cups interwoven with several faux orange florals. The gift is being sold by Walmart, which describes the arrangement as "the perfect gift for special occasions or just because. This beautifully wrapped extravaganza bouquet will show your loved one how much you care."
If peanut allergies get in the way, Walmart is also offering different candy bar variations on the ultra-sweet floral arrangement.
Peanut Butter Cup Bouquets
The Reese's Extravaganza Bouquet is Even Sweeter Than Flowers
Trend Themes
1. Candy Bouquets - The creation of candy bouquets provides an opportunity for gift shops and florists to diversify their product offerings and tap into the growing demand for unique gifts.
2. Personalized Gift Boxes - Creating personalized gift boxes filled with a loved one's favorite candies and treats could be a disruptive innovation opportunity for candy brands and specialized gift shops.
3. Food as Gifts - The trend of gifting food, such as candy bouquets and personalized treat boxes, presents an opportunity for food companies to package their products in a more appealing way for consumers looking for unique gifting options.
Industry Implications
1. Gift Shops - Creating and selling candy bouquets and personalized treat boxes allows gift shops to expand their product offerings beyond traditional gifts like flowers and cards.
2. Florists - Collaborating with candy companies to create candy bouquets allows florists to offer more unique gift options for customers looking for something beyond traditional flower arrangements.
3. Food Companies - With the trend of gifting food on the rise, food companies have an opportunity to package their products in creative ways, such as in personalized treat boxes, to tap into the growing demand for unique gifting options.