Just ahead of Halloween, Hershey's unveiled a new take on its classic peanut butter cup with the release of Reese’s Big Cups with Pretzels.
The candy comes in a larger size than typical Reese's Peanut Butter Cups, with consumers able to purchase a standard size package that comes with one of the pretzel-infused cups, or a king size variation that includes two of them. Still featuring the delicious milk chocolate coating and peanut butter filling, Reese’s Big Cups with Pretzels provide consumers with a treat that perfectly balances savory and sweet flavors for a saltier take, while also maintaining the original flavors that the snack is so widely loved for.
Reese’s Big Cups with Pretzels will be a permanent addition to Hershey's lineup, and are available at participating retailers.
Pretzel Peanut Butter Cups
Reese's Big Cups with Pretzels Offer a Salty Twist
Trend Themes
1. Salty-sweet Combos - Opportunity for brands to create products that combine savory and sweet flavors, appealing to consumers' taste for unique and unexpected flavor combinations.
2. Upsized Treats - The market for larger-sized candy products is growing, allowing brands to offer indulgent options that provide more value and a satisfying snacking experience.
3. Innovative Candy Packaging - Brands can explore creative packaging designs and formats to enhance the visual appeal and overall consumer experience of their confectionery products.
Industry Implications
1. Confectionery Industry - Confectionery companies can capitalize on the trend of combining pretzels with sweet treats, creating new products that cater to consumers' desire for unique and indulgent flavors.
2. Food and Snack Industry - The demand for larger-sized and innovative snack options presents an opportunity for food companies to develop and market upsized treats that offer a satisfying and indulgent snacking experience.
3. Packaging Industry - The growing trend of innovative candy packaging opens up possibilities for packaging companies to partner with confectionery brands, offering custom designs that enhance the visual appeal and functionality of their products.