Plenty of fast food chains and restaurants have created their own candles based on signature menu items and now Subway UK is introducing a reed diffuser that shares the scent of garlic bread. The unconventional product was inspired by research that found one of the most popular scents among British adults is the aroma of freshly baked bread.
Subway’s Ultimate Cheesy Garlic Bread scent diffuser sets itself apart with a scent that's not floral, spicy or citrusy, yet promises to make homes smell like one of the most beloved types of bread.
Subway UK hopes to make its unique home fragrance accessory available to consumers in the coming year.
Garlic-Scented Reed Diffusers
Subway UK's Diffuser Fills Home with the Fragrance of Garlic Bread
Trend Themes
1. Fast Food Signature Scents - Develop scent-based products inspired by the signature menu items of fast-food chains, such as candles or reed diffusers.
2. Food-fragrance Pairings - Create scent diffusers or other air fresheners that pair well with food, such as garlic bread or other popular menu items.
3. Unconventional Scents - Find inspiration in unique scents, such as bread or savory food, to create non-traditional fragrance products.
Industry Implications
1. Home Fragrance - Opportunity to create new scent diffuser products, using new and unconventional scents such as garlic bread.
2. Fast-food - Expand product offerings to include signature scented products, such as candles or reed diffusers, based on menu items.
3. Air Fresheners - Develop new product concepts that break away from traditional floral, spicy, and citrusy scents, and use food fragrances like garlic bread.