Mars Wrigley UK has announced a new reduced plastic packaging initiative in an effort to help save materials and eliminate tonnes of waste from entering the landfill each year.
The announcement from the brand includes a 10% reduction in plastic material, which equals out to 51 tonnes of plastic being saved each year. This is likely to come as welcome news to consumers who are becoming more weary of how their favorite products are packaged and the kinds of effects they could be having on the environment.
Sales Director and Interim General Manager at Mars Wrigley UK Nick Reade spoke on the new reduced plastic packaging initiative saying, "As well as cutting back our plastic use, it means for some brands we can fit more packs into the boxes we ship, increasing our efficiency and taking the equivalent of 90 lorry loads of boxes off the road each year. Reducing our plastic use for some of our most popular items is our latest step in our ‘Sustainable in a Generation’ plan where we’re working towards a healthier planet and towards our goal of developing packaging that is 100% reusable, recyclable or compostable while decreasing virgin plastic use by 25% by 2025."
Plastic Reduction Packaging Initiatives
Mars Wrigley UK Has Announced Reduced Plastic Packaging
Trend Themes
1. Reduced Plastic Packaging - The trend of reducing plastic packaging presents disruptive innovation opportunities for businesses to find alternative materials or packaging designs that are more environmentally friendly.
2. Consumer Demand for Sustainable Packaging - The trend of consumers becoming more conscious about packaging's environmental impact creates opportunities for businesses to develop sustainable packaging solutions and gain a competitive edge.
3. Efficiency in Packaging and Shipping - The trend of optimizing packaging and shipping processes to reduce waste and increase efficiency opens up opportunities for businesses to explore innovative packaging techniques and logistics solutions.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on reduced plastic packaging trends by exploring biodegradable or compostable packaging options, tapping into the growing market of eco-conscious consumers.
2. Consumer Goods - The consumer goods industry can leverage the demand for sustainable packaging by incorporating recycled materials or adopting refillable packaging systems to meet the needs of environmentally conscious consumers.
3. Logistics and Shipping - The logistics and shipping industry can seize the opportunity presented by packaging and shipping efficiency trends to offer innovative services and technologies that optimize the supply chain and reduce waste.