Beaut brand Dove has unveiled a new plan to reduce plastic waste through 2025 in an effort to become a more environmentally sustainable brand and appeal to the needs of eco-minded consumers.
The new inactive will see the brand utilize 100% recycled plastic across all of its product ranges by the end of 2019, while also working to use alternative packaging materials and invest in refill technology. This is sure to be appreciated by consumers who are becoming more aware of the rising amount of plastic waste being created every year.
The Dove initiative to reduce plastic waste will see over 20,500 tonnes of virgin plastic not being used on a global level to help make the material less prevalent.
Alternative Packaging Initiatives
Dove is Planning to Reduce Plastic Waste with a New Strategy
Trend Themes
1. Eco-friendly Packaging - Brands can explore alternatives to plastic packaging materials and refill technology to meet the needs of eco-conscious consumers.
2. Sustainable Materials - Utilizing 100% recycled plastic and investing in research for other sustainable packaging materials can help brands reduce their environmental impact.
3. Circular Economy - Implementing a circular approach to packaging can reduce plastic waste and create opportunities for new businesses centered around reusing/recycling materials.
Industry Implications
1. Beauty and Personal Care - Brands can incorporate eco-friendly packaging and sustainable materials to appeal to environmentally conscious consumers.
2. Packaging and Manufacturing - Investing in research and development of sustainable materials and circular packaging solutions can create opportunities for new businesses and partnerships.
3. Environmental Services - Increasing demand for sustainable packaging and circular economy practices can drive growth in the environmental industry for waste management and recycling.