With the global demand for plant-based foods increasing, young entrepreneur Gavin Starrs has launched Redshift, a new vegan supermarket in Angus, Scotland.
The grocery store will carry vegan meats and cheeses in addition to cruelty-free personal care and beauty products. Redshift will also offer refillable stations in an effort to decrease plastic waste. The station will include a variety of household products, including cleaning products, shampoos, and laundry detergents. The store aims to be a "one-stop-shop" for all vegan products that are affordable and accessible.
This new style of grocery store reflects the current social climate of conscious consumers who seek to purchase from brands and organizations that reflect their values. Other industries have taken note of this trend, including restaurants and hotels who are offering sustainable and vegan services.
UK-Based Vegan Supermarkets
The Vegan Grocery Store Redshift Is Launching in Scotland
Trend Themes
1. Global Demand for Plant-based Foods - The increasing demand for plant-based foods presents an opportunity for businesses to innovate and offer a wider range of vegan products.
2. Refillable Stations for Household Products - The introduction of refillable stations for household products presents a disruptive innovation opportunity to reduce plastic waste and promote sustainability.
3. Conscious Consumerism - The trend of conscious consumerism creates opportunities for businesses to cater to consumers who prioritize purchasing from brands that align with their values.
Industry Implications
1. Supermarket - Supermarkets can tap into the growing demand for vegan products by expanding their plant-based offerings and incorporating refillable stations for household products.
2. Foodservice (restaurants) - Restaurants can embrace the plant-based trend by adding more vegan options to their menus and highlighting sustainable practices, attracting conscious consumers.
3. Hospitality (hotels) - Hotels can attract environmentally-conscious guests by offering vegan and sustainable services, such as vegan-friendly menus and eco-friendly amenities.