Redbox, best known for its video rental kiosks, is now launching Redbox On-Demand in order to better compete with the many on-demand video streaming services available online.
While there are already plenty of large competitors in this space, Redbox is targeting a very specific type of consumer with its service. Rather than trying to get the business of binge-watchers, Redbox's new service is targeting the casual video viewer who doesn't want to pay a subscription, much like the way its kiosks have operated in the past.
Renting a movie through Redbox On-Demand begins at just $4 for 48 hours of viewing, while purchases start at $10. The borrowed or purchased content can be streamed by customers online, as well as through the accompanying mobile apps, streaming devices and smart TVs.
Casual Streaming Services
Redbox's On-Demand Service Can Be Used Without a Subscription
Trend Themes
1. Casual Streaming Services - Redbox is targeting a very specific type of consumer with its service, offering an opportunity for other companies to cater to the casual video viewer market.
2. On-demand Video Rentals - Redbox's On-Demand service offers a competitive alternative to subscription-based online video streaming services.
3. Mobile Streaming - The accompanying mobile apps for Redbox On-Demand provide convenient access to video content, showing a growing demand for mobile streaming services.
Industry Implications
1. Entertainment - Redbox's On-Demand service shows a growing trend in the entertainment industry towards offering flexible, on-demand video services.
2. Mobile App Development - The accompanying mobile apps for Redbox On-Demand demonstrate a need for innovation and development in the mobile app industry, specifically related to video streaming services.
3. Retail - Redbox's On-Demand service expands the company's reach beyond physical video kiosks, indicating a potential shift towards online retail in the entertainment industry.